TikTok data benchmark
TikTok creator benchmarks: South Korea beauty & personal care + culture & entertainment
Among 54 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 16,850 followers, 1.00% engagement, and 4,740 average views.
n=54 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,463 | 16,850 | 56,475 |
| Engagement rate | 0.23% | 1.00% | 7.96% |
| Average views | 1,094 | 4,740 | 46,798 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Beauty & personal care + culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,897 | 16.2K | 0.31% | 2K |
| Mexico | 87 | 20.3K | 0.40% | 1.7K |
| Philippines | 64 | 28.4K | 0.42% | Not available |
| Thailand | 57 | 36.3K | 5.70% | Not available |
| Japan | 50 | 26.2K | 5.37% | Not available |
| France | 40 | 22.4K | 0.72% | Not available |
| Brazil | 37 | 9.8K | 1.78% | Not available |
| Spain | 37 | 45.1K | 0.69% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.