TikTok data benchmark
South Korea Beauty & Personal Care + Culture & Entertainment TikTok creator benchmarks
Among 46 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 9,003 followers, 1.85% engagement, and 33,421 average views.
n=46 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,335 | 9,003 | 37,600 |
| Engagement rate | 0.34% | 1.85% | 11.16% |
| Average views | 1,550 | 33,421 | 115,112 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 723 | 4.8K | 2.40% | 6.8K |
| Beauty & Personal Care + Fashion & Style | 707 | 8.5K | 2.76% | 9.1K |
| Beauty & Personal Care + Shopping | 598 | 6.6K | 0.43% | 1.6K |
| Culture & Entertainment + Idols & Fandom | 459 | 12K | 6.81% | 39.8K |
| Culture & Entertainment + Fashion & Style | 447 | 14.6K | 3.87% | 32.5K |
| Beauty & Personal Care + Home & Living | 262 | 4.4K | 4.16% | 4.7K |
| Fashion & Style + Shopping | 228 | 6K | 1.10% | 8.3K |
| Beauty | 189 | 5.6K | 1.86% | 4.3K |
Beauty & Personal Care + Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,963 | 10.8K | 0.57% | 2K |
| Philippines | 114 | 4.4K | 1.12% | 3.2K |
| Mexico | 96 | 11.6K | 0.96% | 10.7K |
| Japan | 59 | 12.7K | 4.30% | 62.2K |
| Indonesia | 56 | 2.3K | 2.28% | 9.5K |
| Thailand | 56 | 27.5K | 5.32% | 68.8K |
| Brazil | 51 | 6.4K | 1.82% | 2.9K |
| Spain | 41 | 15.9K | 3.66% | 14.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.