TikTok data benchmark
Thailand Beauty & Personal Care + Culture & Entertainment TikTok creator benchmarks
Among 56 eligible public TikTok creator profiles in Thailand tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 27,500 followers, 5.32% engagement, and 68,750 average views.
n=56 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,702 | 27,500 | 88,300 |
| Engagement rate | 0.67% | 5.32% | 27.20% |
| Average views | 8,282 | 68,750 | 309,762 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Beauty & Personal Care + Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,963 | 10.8K | 0.57% | 2K |
| Philippines | 114 | 4.4K | 1.12% | 3.2K |
| Mexico | 96 | 11.6K | 0.96% | 10.7K |
| Japan | 59 | 12.7K | 4.30% | 62.2K |
| Indonesia | 56 | 2.3K | 2.28% | 9.5K |
| Brazil | 51 | 6.4K | 1.82% | 2.9K |
| South Korea | 46 | 9K | 1.85% | 33.4K |
| Spain | 41 | 15.9K | 3.66% | 14.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.