TikTok data benchmark
Japan Beauty & Personal Care + Culture & Entertainment TikTok creator benchmarks
Among 59 eligible public TikTok creator profiles in Japan tagged Beauty & Personal Care + Culture & Entertainment, the median profile has 12,700 followers, 4.30% engagement, and 62,221 average views.
n=59 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,703 | 12,700 | 51,500 |
| Engagement rate | 1.09% | 4.30% | 17.91% |
| Average views | 8,606 | 62,221 | 282,725 |
Other categories in Japan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Culture & Entertainment + Fashion & Style | 880 | 14.6K | 6.96% | 36.8K |
| Beauty & Personal Care + Fashion & Style | 780 | 14.9K | 4.21% | 31.5K |
| Culture & Entertainment | 431 | 13.1K | 8.94% | 63.5K |
| Fashion & Style + Shopping | 429 | 8.5K | 5.23% | 62.3K |
| Culture & Entertainment + Idols & Fandom | 396 | 11.1K | 8.92% | 33.3K |
| Food & Drink | 275 | 11K | 6.37% | 70.5K |
| Culture & Entertainment + Travel & Tourism | 262 | 9.2K | 5.85% | 34.6K |
| Culture & Entertainment + Sports & Outdoors | 260 | 6.7K | 8.43% | 48.5K |
Beauty & Personal Care + Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,963 | 10.8K | 0.57% | 2K |
| Philippines | 114 | 4.4K | 1.12% | 3.2K |
| Mexico | 96 | 11.6K | 0.96% | 10.7K |
| Indonesia | 56 | 2.3K | 2.28% | 9.5K |
| Thailand | 56 | 27.5K | 5.32% | 68.8K |
| Brazil | 51 | 6.4K | 1.82% | 2.9K |
| South Korea | 46 | 9K | 1.85% | 33.4K |
| Spain | 41 | 15.9K | 3.66% | 14.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.