TikTok data benchmark
Mexico Beauty & Personal Care + Health & Wellness TikTok creator benchmarks
Among 76 eligible public TikTok creator profiles in Mexico tagged Beauty & Personal Care + Health & Wellness, the median profile has 10,600 followers, 0.82% engagement, and 15,892 average views.
n=76 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,653 | 10,600 | 33,100 |
| Engagement rate | 0.11% | 0.82% | 2.77% |
| Average views | 1,333 | 15,892 | 197,334 |
Other categories in Mexico
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 454 | 13.1K | 1.17% | 10.6K |
| Fashion & Style + Shopping | 249 | 11.9K | 1.02% | 15K |
| Culture & Entertainment + Fashion & Style | 228 | 18.2K | 1.73% | 20.9K |
| Culture & Entertainment | 220 | 22.3K | 2.57% | 40.8K |
| Culture & Entertainment + Relationships & Family | 219 | 12.6K | 0.89% | 8.9K |
| Beauty & Personal Care + Shopping | 188 | 8.6K | 0.60% | 5.4K |
| Culture & Entertainment + Travel & Tourism | 161 | 10.7K | 1.31% | 12.9K |
| Beauty & Personal Care | 141 | 7.4K | 1.90% | 9.6K |
Beauty & Personal Care + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,078 | 9.5K | 0.22% | 2.7K |
| South Korea | 173 | 6.5K | 0.61% | 4.7K |
| United Kingdom | 162 | 11K | 1.97% | 20.4K |
| Philippines | 133 | 5.4K | 0.79% | 9K |
| Malaysia | 121 | 4.2K | 0.53% | 6.3K |
| Nigeria | 116 | 3.5K | 1.83% | 5.1K |
| Spain | 109 | 10.2K | 0.37% | 8.3K |
| Thailand | 91 | 14.5K | 2.88% | 62.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.