TikTok data benchmark
TikTok creator benchmarks: South Korea beauty & personal care + health & wellness
Among 127 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Health & Wellness, the median profile has 13,300 followers, 0.30% engagement, and 65,260 average views.
n=127 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,641 | 13,300 | 39,200 |
| Engagement rate | 0.04% | 0.30% | 1.96% |
| Average views | 599 | 65,260 | 271,742 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Beauty & personal care + health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,722 | 15K | 0.10% | 1.3K |
| United Kingdom | 137 | 19.2K | 1.04% | 13.5K |
| Spain | 93 | 19.3K | 0.13% | 7.5K |
| Philippines | 87 | 13.7K | 0.57% | 10.6K |
| Thailand | 82 | 19.8K | 1.69% | Not available |
| Mexico | 70 | 17K | 0.22% | 3.3K |
| Malaysia | 54 | 14.5K | 0.23% | Not available |
| Nigeria | 54 | 15.5K | 0.76% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.