TikTok data benchmark
United Kingdom Beauty & Personal Care + Health & Wellness TikTok creator benchmarks
Among 162 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Health & Wellness, the median profile has 11,000 followers, 1.97% engagement, and 20,448 average views.
n=162 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,125 | 11,000 | 22,975 |
| Engagement rate | 0.59% | 1.97% | 12.63% |
| Average views | 1,566 | 20,448 | 253,101 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty & Personal Care + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,078 | 9.5K | 0.22% | 2.7K |
| South Korea | 173 | 6.5K | 0.61% | 4.7K |
| Philippines | 133 | 5.4K | 0.79% | 9K |
| Malaysia | 121 | 4.2K | 0.53% | 6.3K |
| Nigeria | 116 | 3.5K | 1.83% | 5.1K |
| Spain | 109 | 10.2K | 0.37% | 8.3K |
| Thailand | 91 | 14.5K | 2.88% | 62.3K |
| Indonesia | 77 | 6.6K | 2.35% | 37.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.