TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + health & wellness by country
Across 5,242 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness, the median profile has 16,200 followers, 0.16% engagement, and 1,857 average views.
n=5,242 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,195 | 16,200 | 41,475 |
| Engagement rate | 0.04% | 0.16% | 0.75% |
| Average views | 514 | 1,857 | 22,486 |
Eligible countries for beauty & personal care + health & wellness
20 groups currently clear the 30-profile publication floor.
Component categories: Beauty & Personal Care · Health & Wellness
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.