TikTok data benchmark
Beauty & Personal Care + Health & Wellness TikTok creator benchmarks by country
Across 6,075 eligible public TikTok creator profiles tagged Beauty & Personal Care + Health & Wellness, the median profile has 9,382 followers, 0.38% engagement, and 5,069 average views.
n=6,075 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,808 | 9,382 | 24,600 |
| Engagement rate | 0.09% | 0.38% | 1.96% |
| Average views | 613 | 5,069 | 67,110 |
Eligible countries for Beauty & Personal Care + Health & Wellness
25 groups currently clear the 30-profile publication floor.
- United Statesn=4,078
- South Korean=173
- United Kingdomn=162
- Philippinesn=133
- Malaysian=121
- Nigerian=116
- Spainn=109
- Thailandn=91
- Indonesian=77
- Mexicon=76
- Egyptn=66
- Japann=59
- Pakistann=58
- Saudi Arabian=56
- Canadan=42
- South African=42
- Australian=39
- Vietnamn=38
- Braziln=37
- Chinan=36
- Ghanan=36
- Indian=35
- Kenyan=33
- Germanyn=31
- Francen=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.