TikTok data benchmark
Thailand Beauty & Personal Care + Health & Wellness TikTok creator benchmarks
Among 91 eligible public TikTok creator profiles in Thailand tagged Beauty & Personal Care + Health & Wellness, the median profile has 14,500 followers, 2.88% engagement, and 62,279 average views.
n=91 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,400 | 14,500 | 28,950 |
| Engagement rate | 0.32% | 2.88% | 9.32% |
| Average views | 8,450 | 62,279 | 325,607 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Beauty & Personal Care + Health & Wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,078 | 9.5K | 0.22% | 2.7K |
| South Korea | 173 | 6.5K | 0.61% | 4.7K |
| United Kingdom | 162 | 11K | 1.97% | 20.4K |
| Philippines | 133 | 5.4K | 0.79% | 9K |
| Malaysia | 121 | 4.2K | 0.53% | 6.3K |
| Nigeria | 116 | 3.5K | 1.83% | 5.1K |
| Spain | 109 | 10.2K | 0.37% | 8.3K |
| Indonesia | 77 | 6.6K | 2.35% | 37.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.