TikTok data benchmark
TikTok creator benchmarks: Thailand beauty & personal care + health & wellness
Among 82 eligible public TikTok creator profiles in Thailand tagged Beauty & Personal Care + Health & Wellness, the median profile has 19,750 followers and 1.69% engagement. Average views are not available for this group.
n=82 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,325 | 19,750 | 35,725 |
| Engagement rate | 0.17% | 1.69% | 8.86% |
| Average views | Not available | Not available | Not available |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 682 | 37.2K | 4.04% | 35.2K |
| Culture & Entertainment + Fashion & Style | 367 | 44.7K | 10.84% | 41.4K |
| Culture & Entertainment | 244 | 45.6K | 12.51% | 30.2K |
| Beauty & Personal Care | 198 | 26.2K | 2.79% | 60K |
| Culture & Entertainment + Travel & Tourism | 177 | 26K | 10.31% | Not available |
| Fashion & Style + Shopping | 177 | 19.3K | 2.36% | 13.5K |
| Beauty (alternate tag) | 172 | 57.1K | 0.68% | 27K |
| Food & Drink | 136 | 37.7K | 7.97% | Not available |
Beauty & personal care + health & wellness in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,722 | 15K | 0.10% | 1.3K |
| United Kingdom | 137 | 19.2K | 1.04% | 13.5K |
| South Korea | 127 | 13.3K | 0.30% | 65.3K |
| Spain | 93 | 19.3K | 0.13% | 7.5K |
| Philippines | 87 | 13.7K | 0.57% | 10.6K |
| Mexico | 70 | 17K | 0.22% | 3.3K |
| Malaysia | 54 | 14.5K | 0.23% | Not available |
| Nigeria | 54 | 15.5K | 0.76% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.