TikTok data benchmark
Malaysia Beauty & Personal Care + Business & Finance TikTok creator benchmarks
Among 60 eligible public TikTok creator profiles in Malaysia tagged Beauty & Personal Care + Business & Finance, the median profile has 3,244 followers, 1.53% engagement, and 2,666 average views.
n=60 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,613 | 3,244 | 8,212 |
| Engagement rate | 0.55% | 1.53% | 3.21% |
| Average views | 974 | 2,666 | 11,833 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Beauty & Personal Care + Business & Finance in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 340 | 4.4K | 1.14% | 2.3K |
| Nigeria | 76 | 1.8K | 2.17% | 1.4K |
| United Kingdom | 64 | 3.7K | 1.57% | 12.7K |
| Philippines | 33 | 2.4K | 0.99% | 1.9K |
| Indonesia | 30 | 3K | 0.71% | 7.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.