TikTok data benchmark
Nigeria Beauty & Personal Care + Business & Finance TikTok creator benchmarks
Among 76 eligible public TikTok creator profiles in Nigeria tagged Beauty & Personal Care + Business & Finance, the median profile has 1,785 followers, 2.17% engagement, and 1,350 average views.
n=76 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,294 | 1,785 | 6,465 |
| Engagement rate | 1.01% | 2.17% | 3.84% |
| Average views | 274 | 1,350 | 17,843 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Beauty & Personal Care + Business & Finance in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 340 | 4.4K | 1.14% | 2.3K |
| United Kingdom | 64 | 3.7K | 1.57% | 12.7K |
| Malaysia | 60 | 3.2K | 1.53% | 2.7K |
| Philippines | 33 | 2.4K | 0.99% | 1.9K |
| Indonesia | 30 | 3K | 0.71% | 7.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.