TikTok data benchmark
Indonesia Beauty & Personal Care + Business & Finance TikTok creator benchmarks
Among 30 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Business & Finance, the median profile has 3,036 followers, 0.71% engagement, and 7,920 average views.
n=30 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,529 | 3,036 | 10,475 |
| Engagement rate | 0.21% | 0.71% | 4.67% |
| Average views | 1,098 | 7,920 | 66,795 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Beauty & Personal Care + Business & Finance in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 340 | 4.4K | 1.14% | 2.3K |
| Nigeria | 76 | 1.8K | 2.17% | 1.4K |
| United Kingdom | 64 | 3.7K | 1.57% | 12.7K |
| Malaysia | 60 | 3.2K | 1.53% | 2.7K |
| Philippines | 33 | 2.4K | 0.99% | 1.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.