TikTok data benchmark
Pakistan Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 61 eligible public TikTok creator profiles in Pakistan tagged Beauty & Personal Care + Shopping, the median profile has 6,823 followers, 4.71% engagement, and 25,760 average views.
n=61 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,492 | 6,823 | 17,300 |
| Engagement rate | 0.90% | 4.71% | 14.69% |
| Average views | 1,551 | 25,760 | 196,074 |
Other categories in Pakistan
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Home & Living | 292 | 1.4K | 7.35% | 497 |
| Fashion & Style + Home & Living | 187 | 1.5K | 6.66% | 456 |
| Home & Living + Misc. | 179 | 1.4K | 6.42% | 478 |
| Beauty & Personal Care + Fashion & Style | 117 | 9.3K | 5.45% | 18.5K |
| Beauty & Personal Care | 101 | 10.1K | 4.88% | 13.6K |
| Fashion & Style | 92 | 1.6K | 6.40% | 949 |
| Culture & Entertainment + Fashion & Style | 85 | 2.3K | 7.94% | 959 |
| Misc. | 80 | 1.4K | 5.87% | 587 |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.