TikTok data benchmark
Thailand Food + Lifestyle TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Thailand tagged Food + Lifestyle, the median profile has 32,300 followers, 0.90% engagement, and 18,791 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,632 | 32,300 | 51,400 |
| Engagement rate | 0.39% | 0.90% | 7.76% |
| Average views | 740 | 18,791 | 156,767 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Food + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 345 | 5K | 0.92% | 1.6K |
| Brazil | 100 | 1.3K | 3.18% | 1.6K |
| Indonesia | 70 | 1.6K | 1.55% | 7.5K |
| Vietnam | 48 | 1.4K | 1.66% | 730 |
| Malaysia | 41 | 4.5K | 1.58% | 7.7K |
| United Kingdom | 31 | 4.3K | 5.06% | 10.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.