TikTok data benchmark
Malaysia Food + Lifestyle TikTok creator benchmarks
Among 41 eligible public TikTok creator profiles in Malaysia tagged Food + Lifestyle, the median profile has 4,524 followers, 1.58% engagement, and 7,729 average views.
n=41 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,220 | 4,524 | 7,324 |
| Engagement rate | 0.90% | 1.58% | 7.19% |
| Average views | 879 | 7,729 | 43,787 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Food + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 345 | 5K | 0.92% | 1.6K |
| Brazil | 100 | 1.3K | 3.18% | 1.6K |
| Indonesia | 70 | 1.6K | 1.55% | 7.5K |
| Vietnam | 48 | 1.4K | 1.66% | 730 |
| Thailand | 33 | 32.3K | 0.90% | 18.8K |
| United Kingdom | 31 | 4.3K | 5.06% | 10.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.