TikTok data benchmark
Brazil Food + Lifestyle TikTok creator benchmarks
Among 100 eligible public TikTok creator profiles in Brazil tagged Food + Lifestyle, the median profile has 1,335 followers, 3.18% engagement, and 1,593 average views.
n=100 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,154 | 1,335 | 4,629 |
| Engagement rate | 1.46% | 3.18% | 7.20% |
| Average views | 463 | 1,593 | 14,402 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Food + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 345 | 5K | 0.92% | 1.6K |
| Indonesia | 70 | 1.6K | 1.55% | 7.5K |
| Vietnam | 48 | 1.4K | 1.66% | 730 |
| Malaysia | 41 | 4.5K | 1.58% | 7.7K |
| Thailand | 33 | 32.3K | 0.90% | 18.8K |
| United Kingdom | 31 | 4.3K | 5.06% | 10.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.