TikTok data benchmark
Vietnam Food + Lifestyle TikTok creator benchmarks
Among 48 eligible public TikTok creator profiles in Vietnam tagged Food + Lifestyle, the median profile has 1,444 followers, 1.66% engagement, and 730 average views.
n=48 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,193 | 1,444 | 1,911 |
| Engagement rate | 0.82% | 1.66% | 2.69% |
| Average views | 253 | 730 | 3,018 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Food + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 345 | 5K | 0.92% | 1.6K |
| Brazil | 100 | 1.3K | 3.18% | 1.6K |
| Indonesia | 70 | 1.6K | 1.55% | 7.5K |
| Malaysia | 41 | 4.5K | 1.58% | 7.7K |
| Thailand | 33 | 32.3K | 0.90% | 18.8K |
| United Kingdom | 31 | 4.3K | 5.06% | 10.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.