TikTok data benchmark
Indonesia Food + Lifestyle TikTok creator benchmarks
Among 70 eligible public TikTok creator profiles in Indonesia tagged Food + Lifestyle, the median profile has 1,641 followers, 1.55% engagement, and 7,474 average views.
n=70 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,191 | 1,641 | 5,820 |
| Engagement rate | 0.53% | 1.55% | 7.90% |
| Average views | 640 | 7,474 | 54,145 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Food + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 345 | 5K | 0.92% | 1.6K |
| Brazil | 100 | 1.3K | 3.18% | 1.6K |
| Vietnam | 48 | 1.4K | 1.66% | 730 |
| Malaysia | 41 | 4.5K | 1.58% | 7.7K |
| Thailand | 33 | 32.3K | 0.90% | 18.8K |
| United Kingdom | 31 | 4.3K | 5.06% | 10.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.