TikTok data benchmark
TikTok creator benchmarks: Thailand lifestyle
Among 53 eligible public TikTok creator profiles in Thailand tagged Lifestyle, the median profile has 52,200 followers and 2.87% engagement. Average views are not available for this group.
n=53 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 19,300 | 52,200 | 85,700 |
| Engagement rate | 0.19% | 2.87% | 13.09% |
| Average views | Not available | Not available | Not available |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 682 | 37.2K | 4.04% | 35.2K |
| Culture & Entertainment + Fashion & Style | 367 | 44.7K | 10.84% | 41.4K |
| Culture & Entertainment | 244 | 45.6K | 12.51% | 30.2K |
| Beauty & Personal Care | 198 | 26.2K | 2.79% | 60K |
| Culture & Entertainment + Travel & Tourism | 177 | 26K | 10.31% | Not available |
| Fashion & Style + Shopping | 177 | 19.3K | 2.36% | 13.5K |
| Beauty (alternate tag) | 172 | 57.1K | 0.68% | 27K |
| Food & Drink | 136 | 37.7K | 7.97% | Not available |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 491 | 8.2K | 0.57% | 2.2K |
| Indonesia | 102 | 6.9K | 0.91% | Not available |
| Brazil | 101 | 6.1K | 5.37% | Not available |
| Malaysia | 71 | 6.5K | 0.74% | Not available |
| United Kingdom | 38 | 6.6K | 9.13% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.