TikTok data benchmark
Indonesia Lifestyle TikTok creator benchmarks
Among 375 eligible public TikTok creator profiles in Indonesia tagged Lifestyle, the median profile has 1,285 followers, 1.76% engagement, and 3,059 average views.
n=375 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,159 | 1,285 | 4,931 |
| Engagement rate | 0.71% | 1.76% | 5.61% |
| Average views | 370 | 3,059 | 26,026 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
| Fashion & Style | 197 | 6.9K | 2.32% | 10.6K |
Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 950 | 4.2K | 1.93% | 2K |
| Brazil | 584 | 1.2K | 3.71% | 2K |
| Vietnam | 200 | 1.5K | 1.55% | 1.3K |
| Malaysia | 192 | 4.2K | 1.62% | 6.6K |
| United Kingdom | 145 | 1.4K | 6.03% | 13.6K |
| Nigeria | 111 | 1.2K | 2.93% | 576 |
| Thailand | 95 | 4.4K | 1.82% | 12.9K |
| Spain | 78 | 2.1K | 4.21% | 5.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.