TikTok data benchmark
Thailand Travel & Tourism TikTok creator benchmarks
Among 55 eligible public TikTok creator profiles in Thailand tagged Travel & Tourism, the median profile has 11,500 followers, 4.36% engagement, and 70,802 average views.
n=55 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,691 | 11,500 | 30,700 |
| Engagement rate | 1.56% | 4.36% | 21.23% |
| Average views | 6,162 | 70,802 | 285,853 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 165 | 8.1K | 1.06% | 5.3K |
| Philippines | 65 | 7.6K | 3.70% | 33K |
| Indonesia | 40 | 7.8K | 4.50% | 44K |
| Australia | 36 | 12.8K | 4.88% | 69.2K |
| United Kingdom | 34 | 10.5K | 5.99% | 42.8K |
| Malaysia | 32 | 7.2K | 1.45% | 7.8K |
| Japan | 30 | 6.7K | 11.63% | 34.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.