TikTok data benchmark
TikTok creator benchmarks: Australia travel & tourism
Among 30 eligible public TikTok creator profiles in Australia tagged Travel & Tourism, the median profile has 42,350 followers and 0.74% engagement. Average views are not available for this group.
n=30 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 14,950 | 42,350 | 68,900 |
| Engagement rate | 0.35% | 0.74% | 7.03% |
| Average views | Not available | Not available | Not available |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 211 | 22.6K | 1.09% | 12.1K |
| Fashion & Style + Shopping | 200 | 28.6K | 0.87% | 9.4K |
| Culture & Entertainment + Fashion & Style | 106 | 36K | 0.94% | 5K |
| Culture & Entertainment | 99 | 39.2K | 1.39% | 20.4K |
| Fashion & Style | 87 | 17.4K | 1.24% | 11.6K |
| Culture & Entertainment + Travel & Tourism | 86 | 36.8K | 1.29% | 12K |
| Beauty & Personal Care | 83 | 15K | 0.71% | 12.4K |
| Fashion & Style + Home & Living | 71 | 11.5K | 1.84% | Not available |
Travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 150 | 18.3K | 0.45% | 8.4K |
| Thailand | 47 | 16.3K | 4.46% | Not available |
| Philippines | 43 | 20.4K | 2.09% | Not available |
| United Kingdom | 31 | 15.9K | 5.38% | Not available |
| Indonesia | 31 | 17.8K | 1.22% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.