TikTok data benchmark
Australia Travel & Tourism TikTok creator benchmarks
Among 36 eligible public TikTok creator profiles in Australia tagged Travel & Tourism, the median profile has 12,750 followers, 4.88% engagement, and 69,185 average views.
n=36 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,874 | 12,750 | 47,425 |
| Engagement rate | 1.48% | 4.88% | 21.24% |
| Average views | 8,987 | 69,185 | 147,517 |
Other categories in Australia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 316 | 5.1K | 2.91% | 11.1K |
| Fashion & Style + Shopping | 227 | 12.4K | 3.33% | 27.7K |
| Beauty & Personal Care | 143 | 4.3K | 2.72% | 12.3K |
| Culture & Entertainment + Fashion & Style | 124 | 17.1K | 3.17% | 42.5K |
| Fashion & Style | 118 | 8.1K | 3.38% | 8.8K |
| Fashion & Style + Home & Living | 116 | 5.7K | 3.10% | 5.5K |
| Culture & Entertainment + Travel & Tourism | 108 | 10.7K | 4.06% | 15.1K |
| Beauty & Personal Care + Home & Living | 96 | 2.5K | 4.86% | 12.4K |
Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 165 | 8.1K | 1.06% | 5.3K |
| Philippines | 65 | 7.6K | 3.70% | 33K |
| Thailand | 55 | 11.5K | 4.36% | 70.8K |
| Indonesia | 40 | 7.8K | 4.50% | 44K |
| United Kingdom | 34 | 10.5K | 5.99% | 42.8K |
| Malaysia | 32 | 7.2K | 1.45% | 7.8K |
| Japan | 30 | 6.7K | 11.63% | 34.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.