TikTok data benchmark
Philippines Travel & Tourism TikTok creator benchmarks
Among 65 eligible public TikTok creator profiles in the Philippines tagged Travel & Tourism, the median profile has 7,623 followers, 3.70% engagement, and 33,048 average views.
n=65 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,724 | 7,623 | 27,200 |
| Engagement rate | 1.60% | 3.70% | 15.78% |
| Average views | 4,512 | 33,048 | 200,578 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 165 | 8.1K | 1.06% | 5.3K |
| Thailand | 55 | 11.5K | 4.36% | 70.8K |
| Indonesia | 40 | 7.8K | 4.50% | 44K |
| Australia | 36 | 12.8K | 4.88% | 69.2K |
| United Kingdom | 34 | 10.5K | 5.99% | 42.8K |
| Malaysia | 32 | 7.2K | 1.45% | 7.8K |
| Japan | 30 | 6.7K | 11.63% | 34.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.