TikTok data benchmark
United States Beauty & Personal Care + Fashion & Style + Food & Drink TikTok creator benchmarks
Among 621 eligible public TikTok creator profiles in the United States tagged Beauty & Personal Care + Fashion & Style + Food & Drink, the median profile has 10,300 followers, 0.63% engagement, and 1,881 average views.
n=621 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 4,518 | 10,300 | 25,600 |
| Engagement rate | 0.20% | 0.63% | 2.01% |
| Average views | 600 | 1,881 | 29,074 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Beauty & Personal Care + Fashion & Style + Food & Drink in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Philippines | 47 | 4.9K | 1.02% | 1.4K |
| United Kingdom | 30 | 6.8K | 5.33% | 22.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.