TikTok data benchmark
Vietnam Fashion + Lifestyle TikTok creator benchmarks
Among 77 eligible public TikTok creator profiles in Vietnam tagged Fashion + Lifestyle, the median profile has 2,707 followers, 1.76% engagement, and 2,985 average views.
n=77 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,476 | 2,707 | 9,433 |
| Engagement rate | 0.68% | 1.76% | 6.11% |
| Average views | 500 | 2,985 | 57,022 |
Other categories in Vietnam
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty | 509 | 2.2K | 1.70% | 13K |
| Beauty & Personal Care | 296 | 5.2K | 1.26% | 21.2K |
| Beauty & Personal Care + Fashion & Style | 294 | 15.4K | 2.78% | 22.9K |
| Beauty + Beauty & Personal Care | 209 | 5.2K | 2.10% | 15.4K |
| Lifestyle | 200 | 1.5K | 1.55% | 1.3K |
| Culture & Entertainment + Fashion & Style | 155 | 15.2K | 3.32% | 28.3K |
| Fashion & Style + Shopping | 148 | 11.7K | 1.29% | 13.9K |
| Fashion & Style | 125 | 11.3K | 1.41% | 14.4K |
Fashion + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 793 | 4.8K | 1.37% | 1.9K |
| Brazil | 224 | 1.2K | 3.84% | 1.5K |
| Indonesia | 82 | 3.8K | 1.47% | 650 |
| United Kingdom | 61 | 3.3K | 4.07% | 7.7K |
| Spain | 56 | 4K | 3.13% | 10.1K |
| Thailand | 46 | 64.8K | 2.14% | 86K |
| Nigeria | 45 | 1.2K | 4.54% | 602 |
| Malaysia | 43 | 4.9K | 1.75% | 14.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.