TikTok data benchmark
Brazil Fashion & Style + Travel & Tourism TikTok creator benchmarks
Among 33 eligible public TikTok creator profiles in Brazil tagged Fashion & Style + Travel & Tourism, the median profile has 11,200 followers, 2.50% engagement, and 21,167 average views.
n=33 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,688 | 11,200 | 35,700 |
| Engagement rate | 0.64% | 2.50% | 6.94% |
| Average views | 1,311 | 21,167 | 143,842 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Fashion & Style + Travel & Tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 506 | 13.3K | 0.93% | 5.2K |
| Thailand | 83 | 16.1K | 5.69% | 21.2K |
| Philippines | 74 | 6.7K | 1.69% | 27.8K |
| Japan | 71 | 10.2K | 5.77% | 45.6K |
| South Korea | 58 | 5.4K | 3.22% | 8K |
| France | 53 | 15.6K | 3.33% | 16.4K |
| United Kingdom | 50 | 11K | 9.16% | 45K |
| Spain | 48 | 10.6K | 3.78% | 18.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.