TikTok data benchmark
Malaysia Fashion + Lifestyle TikTok creator benchmarks
Among 43 eligible public TikTok creator profiles in Malaysia tagged Fashion + Lifestyle, the median profile has 4,919 followers, 1.75% engagement, and 14,889 average views.
n=43 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,350 | 4,919 | 10,650 |
| Engagement rate | 0.74% | 1.75% | 5.98% |
| Average views | 2,368 | 14,889 | 56,056 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Fashion + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 793 | 4.8K | 1.37% | 1.9K |
| Brazil | 224 | 1.2K | 3.84% | 1.5K |
| Indonesia | 82 | 3.8K | 1.47% | 650 |
| Vietnam | 77 | 2.7K | 1.76% | 3K |
| United Kingdom | 61 | 3.3K | 4.07% | 7.7K |
| Spain | 56 | 4K | 3.13% | 10.1K |
| Thailand | 46 | 64.8K | 2.14% | 86K |
| Nigeria | 45 | 1.2K | 4.54% | 602 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.