TikTok data benchmark
Nigeria Fashion + Lifestyle TikTok creator benchmarks
Among 45 eligible public TikTok creator profiles in Nigeria tagged Fashion + Lifestyle, the median profile has 1,246 followers, 4.54% engagement, and 602 average views.
n=45 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,151 | 1,246 | 1,382 |
| Engagement rate | 2.11% | 4.54% | 7.75% |
| Average views | 276 | 602 | 2,543 |
Other categories in Nigeria
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 586 | 1.8K | 3.43% | 784 |
| Beauty & Personal Care | 464 | 2.4K | 2.39% | 3.2K |
| Beauty & Personal Care + Shopping | 297 | 1.3K | 2.37% | 844 |
| Beauty & Personal Care + Home & Living | 234 | 1.7K | 3.74% | 1.4K |
| Fashion & Style + Home & Living | 176 | 1.6K | 3.44% | 650 |
| Beauty & Personal Care + Fashion & Style + Home & Living | 155 | 1.7K | 3.00% | 578 |
| Home & Living | 117 | 1.4K | 2.50% | 600 |
| Beauty & Personal Care + Health & Wellness | 116 | 3.5K | 1.83% | 5.1K |
Fashion + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 793 | 4.8K | 1.37% | 1.9K |
| Brazil | 224 | 1.2K | 3.84% | 1.5K |
| Indonesia | 82 | 3.8K | 1.47% | 650 |
| Vietnam | 77 | 2.7K | 1.76% | 3K |
| United Kingdom | 61 | 3.3K | 4.07% | 7.7K |
| Spain | 56 | 4K | 3.13% | 10.1K |
| Thailand | 46 | 64.8K | 2.14% | 86K |
| Malaysia | 43 | 4.9K | 1.75% | 14.9K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.