TikTok data benchmark
Indonesia Home & Living + Lifestyle TikTok creator benchmarks
Among 146 eligible public TikTok creator profiles in Indonesia tagged Home & Living + Lifestyle, the median profile has 3,436 followers, 1.31% engagement, and 953 average views.
n=146 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,124 | 3,436 | 5,915 |
| Engagement rate | 0.57% | 1.31% | 3.22% |
| Average views | 289 | 953 | 12,564 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Home & Living + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 527 | 3.9K | 1.49% | 1.8K |
| Brazil | 205 | 1.6K | 3.17% | 1.7K |
| Vietnam | 87 | 2.5K | 0.93% | 572 |
| Malaysia | 76 | 4K | 1.78% | 3.1K |
| United Kingdom | 75 | 3.6K | 5.07% | 23.7K |
| Nigeria | 42 | 3.6K | 2.65% | 807 |
| Spain | 38 | 3.9K | 1.93% | 3.6K |
| Germany | 35 | 4.6K | 4.34% | 12.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.