TikTok data benchmark
Brazil Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 169 eligible public TikTok creator profiles in Brazil tagged Culture & Entertainment + Fashion & Style, the median profile has 12,700 followers, 2.60% engagement, and 11,097 average views.
n=169 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,194 | 12,700 | 67,900 |
| Engagement rate | 0.48% | 2.60% | 9.57% |
| Average views | 1,059 | 11,097 | 101,108 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 6,177 | 14.9K | 0.82% | 8.1K |
| Japan | 880 | 14.6K | 6.96% | 36.8K |
| South Korea | 447 | 14.6K | 3.87% | 32.5K |
| Thailand | 405 | 21.4K | 7.10% | 58.8K |
| Philippines | 379 | 6.2K | 1.77% | 12.1K |
| Mexico | 228 | 18.2K | 1.73% | 20.9K |
| United Kingdom | 174 | 12.3K | 7.11% | 47.4K |
| Spain | 159 | 13K | 3.16% | 21K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.