TikTok data benchmark
TikTok creator benchmarks: Brazil culture & entertainment
Among 106 eligible public TikTok creator profiles in Brazil tagged Culture & Entertainment, the median profile has 27,400 followers and 4.14% engagement. Average views are not available for this group.
n=106 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,641 | 27,400 | 97,225 |
| Engagement rate | 0.59% | 4.14% | 49.20% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
| Culture & Entertainment + Sports & Outdoors | 97 | 32.6K | 9.60% | Not available |
Culture & entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,300 | 23.7K | 0.62% | 15.1K |
| Japan | 334 | 31.6K | 11.93% | 109K |
| Thailand | 244 | 45.6K | 12.51% | 30.2K |
| Philippines | 223 | 11.6K | 1.07% | 176.6K |
| Mexico | 205 | 36.3K | 1.49% | 14.4K |
| United Kingdom | 162 | 36.9K | 3.32% | 15.2K |
| South Korea | 157 | 20.9K | 2.88% | 35.1K |
| Russia | 105 | 48.5K | 0.33% | 30.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.