TikTok data benchmark
Brazil Culture & Entertainment TikTok creator benchmarks
Among 138 eligible public TikTok creator profiles in Brazil tagged Culture & Entertainment, the median profile has 9,580 followers, 3.89% engagement, and 18,854 average views.
n=138 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,299 | 9,580 | 49,350 |
| Engagement rate | 0.80% | 3.89% | 19.27% |
| Average views | 1,368 | 18,854 | 155,814 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Culture & Entertainment in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,493 | 13.7K | 1.15% | 8.8K |
| Japan | 431 | 13.1K | 8.94% | 63.5K |
| Philippines | 345 | 5.5K | 0.95% | 5.8K |
| Thailand | 242 | 23.1K | 8.28% | 66.4K |
| Mexico | 220 | 22.3K | 2.57% | 40.8K |
| South Korea | 163 | 14.5K | 5.60% | 45.7K |
| United Kingdom | 162 | 12.7K | 4.96% | 25.9K |
| Malaysia | 138 | 6.3K | 1.88% | 14.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.