TikTok data benchmark
Malaysia Home & Living + Lifestyle TikTok creator benchmarks
Among 76 eligible public TikTok creator profiles in Malaysia tagged Home & Living + Lifestyle, the median profile has 3,955 followers, 1.78% engagement, and 3,132 average views.
n=76 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,305 | 3,955 | 5,717 |
| Engagement rate | 0.54% | 1.78% | 4.01% |
| Average views | 453 | 3,132 | 26,965 |
Other categories in Malaysia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 548 | 4.2K | 0.78% | 7K |
| Beauty & Personal Care + Fashion & Style | 512 | 4.4K | 1.55% | 6.9K |
| Home & Living | 361 | 3.5K | 1.25% | 4.8K |
| Beauty & Personal Care + Home & Living | 234 | 4.5K | 0.92% | 4.7K |
| Lifestyle | 192 | 4.2K | 1.62% | 6.6K |
| Food & Drink | 187 | 8.1K | 1.99% | 21.6K |
| Fashion & Style + Home & Living | 177 | 3.3K | 1.66% | 4K |
| Culture & Entertainment | 138 | 6.3K | 1.88% | 14.1K |
Home & Living + Lifestyle in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 527 | 3.9K | 1.49% | 1.8K |
| Brazil | 205 | 1.6K | 3.17% | 1.7K |
| Indonesia | 146 | 3.4K | 1.31% | 953 |
| Vietnam | 87 | 2.5K | 0.93% | 572 |
| United Kingdom | 75 | 3.6K | 5.07% | 23.7K |
| Nigeria | 42 | 3.6K | 2.65% | 807 |
| Spain | 38 | 3.9K | 1.93% | 3.6K |
| Germany | 35 | 4.6K | 4.34% | 12.8K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.