TikTok data benchmark
Brazil Home & Living + Misc. TikTok creator benchmarks
Among 145 eligible public TikTok creator profiles in Brazil tagged Home & Living + Misc., the median profile has 4,568 followers, 2.50% engagement, and 4,423 average views.
n=145 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,533 | 4,568 | 8,339 |
| Engagement rate | 0.87% | 2.50% | 10.47% |
| Average views | 960 | 4,423 | 29,661 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Home & Living + Misc. in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,185 | 7.5K | 0.97% | 2.1K |
| Pakistan | 179 | 1.4K | 6.42% | 478 |
| Malaysia | 107 | 3.4K | 1.47% | 1.8K |
| Indonesia | 104 | 3.6K | 1.28% | 2.2K |
| Philippines | 84 | 1.6K | 1.16% | 737 |
| Bangladesh | 66 | 1.4K | 2.80% | 331 |
| Nigeria | 55 | 1.5K | 2.38% | 357 |
| Egypt | 50 | 5.3K | 3.51% | 16.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.