TikTok data benchmark
TikTok creator benchmarks: Brazil home & living + misc.
Among 75 eligible public TikTok creator profiles in Brazil tagged Home & Living + Misc., the median profile has 8,398 followers and 2.58% engagement. Average views are not available for this group.
n=75 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,618 | 8,398 | 9,286 |
| Engagement rate | 0.70% | 2.58% | 19.27% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
Home & living + misc. in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 818 | 17.1K | 0.39% | 2K |
| Indonesia | 48 | 8.5K | 0.80% | Not available |
| Malaysia | 47 | 9K | 0.78% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.