TikTok data benchmark
United States Home & Living + Misc. TikTok creator benchmarks
Among 1,185 eligible public TikTok creator profiles in the United States tagged Home & Living + Misc., the median profile has 7,496 followers, 0.97% engagement, and 2,058 average views.
n=1,185 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,161 | 7,496 | 19,300 |
| Engagement rate | 0.25% | 0.97% | 3.47% |
| Average views | 591 | 2,058 | 24,861 |
Other categories in the United States
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 18,193 | 11.5K | 0.85% | 4.6K |
| Fashion & Style + Shopping | 8,698 | 10K | 0.30% | 3.6K |
| Beauty & Personal Care + Shopping | 8,400 | 7.6K | 0.19% | 1.4K |
| Culture & Entertainment + Fashion & Style | 6,177 | 14.9K | 0.82% | 8.1K |
| Culture & Entertainment + Relationships & Family | 5,839 | 11.2K | 0.65% | 3.8K |
| Beauty & Personal Care | 4,261 | 7.3K | 0.90% | 3.3K |
| Beauty & Personal Care + Health & Wellness | 4,078 | 9.5K | 0.22% | 2.7K |
| Fashion & Style + Home & Living | 3,281 | 5.6K | 1.61% | 2.6K |
Home & Living + Misc. in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Pakistan | 179 | 1.4K | 6.42% | 478 |
| Brazil | 145 | 4.6K | 2.50% | 4.4K |
| Malaysia | 107 | 3.4K | 1.47% | 1.8K |
| Indonesia | 104 | 3.6K | 1.28% | 2.2K |
| Philippines | 84 | 1.6K | 1.16% | 737 |
| Bangladesh | 66 | 1.4K | 2.80% | 331 |
| Nigeria | 55 | 1.5K | 2.38% | 357 |
| Egypt | 50 | 5.3K | 3.51% | 16.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.