TikTok data benchmark
TikTok creator benchmarks: Beauty & personal care + reviews & recommendations by country
Across 1,805 eligible public TikTok creator profiles tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 17,600 followers, 0.43% engagement, and 3,966 average views.
n=1,805 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 8,837 | 17,600 | 60,000 |
| Engagement rate | 0.10% | 0.43% | 2.24% |
| Average views | 781 | 3,966 | 44,494 |
Eligible countries for beauty & personal care + reviews & recommendations
9 groups currently clear the 30-profile publication floor.
Component categories: Beauty & Personal Care
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.