TikTok data benchmark
United Kingdom Beauty & Personal Care + Reviews & Recommendations TikTok creator benchmarks
Among 87 eligible public TikTok creator profiles in the United Kingdom tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 8,465 followers, 4.25% engagement, and 50,605 average views.
n=87 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,896 | 8,465 | 49,750 |
| Engagement rate | 1.13% | 4.25% | 10.86% |
| Average views | 2,149 | 50,605 | 204,635 |
Other categories in the United Kingdom
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 807 | 5.8K | 4.43% | 14.4K |
| Beauty & Personal Care | 540 | 4.4K | 3.73% | 12K |
| Beauty & Personal Care + Home & Living | 411 | 3.4K | 2.83% | 5.5K |
| Fashion & Style + Shopping | 405 | 9.6K | 4.82% | 21.6K |
| Fashion & Style | 282 | 6.7K | 5.87% | 13.7K |
| Fashion & Style + Home & Living | 263 | 3.8K | 3.58% | 7.7K |
| Beauty & Personal Care + Shopping | 222 | 7.9K | 1.95% | 11.5K |
| Home & Living | 215 | 3.9K | 3.70% | 7.1K |
Beauty & Personal Care + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 960 | 8.7K | 0.54% | 3.6K |
| Thailand | 111 | 15.3K | 2.78% | 126.8K |
| Indonesia | 91 | 4.9K | 2.13% | 40.6K |
| South Korea | 72 | 11K | 2.86% | 55.1K |
| Brazil | 48 | 6.3K | 3.27% | 15.2K |
| Spain | 47 | 7.2K | 2.54% | 24.2K |
| Philippines | 47 | 6.2K | 0.94% | 30.2K |
| Vietnam | 38 | 17.4K | 2.25% | 56.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.