TikTok data benchmark
Philippines Beauty & Personal Care + Reviews & Recommendations TikTok creator benchmarks
Among 47 eligible public TikTok creator profiles in the Philippines tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 6,199 followers, 0.94% engagement, and 30,182 average views.
n=47 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,629 | 6,199 | 32,300 |
| Engagement rate | 0.32% | 0.94% | 3.86% |
| Average views | 3,829 | 30,182 | 105,055 |
Other categories in the Philippines
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 1,133 | 4.3K | 1.24% | 5.3K |
| Beauty & Personal Care | 936 | 3.8K | 1.27% | 6.2K |
| Home & Living | 389 | 2.3K | 0.98% | 2.3K |
| Beauty & Personal Care + Home & Living | 379 | 2.3K | 1.19% | 3.1K |
| Culture & Entertainment + Fashion & Style | 379 | 6.2K | 1.77% | 12.1K |
| Culture & Entertainment | 345 | 5.5K | 0.95% | 5.8K |
| Fashion & Style + Home & Living | 303 | 1.8K | 1.23% | 2.2K |
| Fashion & Style | 279 | 5K | 1.46% | 6.5K |
Beauty & Personal Care + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 960 | 8.7K | 0.54% | 3.6K |
| Thailand | 111 | 15.3K | 2.78% | 126.8K |
| Indonesia | 91 | 4.9K | 2.13% | 40.6K |
| United Kingdom | 87 | 8.5K | 4.25% | 50.6K |
| South Korea | 72 | 11K | 2.86% | 55.1K |
| Brazil | 48 | 6.3K | 3.27% | 15.2K |
| Spain | 47 | 7.2K | 2.54% | 24.2K |
| Vietnam | 38 | 17.4K | 2.25% | 56.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.