TikTok data benchmark
TikTok creator benchmarks: South Korea beauty & personal care + reviews & recommendations
Among 68 eligible public TikTok creator profiles in South Korea tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 24,300 followers, 0.88% engagement, and 21,594 average views.
n=68 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,175 | 24,300 | 42,150 |
| Engagement rate | 0.26% | 0.88% | 2.09% |
| Average views | 1,480 | 21,594 | 65,480 |
Other categories in South Korea
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 559 | 21.6K | 1.17% | 15.6K |
| Beauty & Personal Care + Shopping | 523 | 13.4K | 0.19% | 3.5K |
| Beauty & Personal Care | 521 | 16.5K | 0.70% | 12.1K |
| Culture & Entertainment + Idols & Fandom | 503 | 28.2K | 16.68% | 47.5K |
| Culture & Entertainment + Fashion & Style | 380 | 36.2K | 2.81% | 35.9K |
| Beauty & Personal Care + Home & Living | 162 | 14.3K | 1.22% | 2.1K |
| Fashion & Style + Shopping | 160 | 14.1K | 0.74% | 16K |
| Culture & Entertainment | 157 | 20.9K | 2.88% | 35.1K |
Beauty & personal care + reviews & recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 955 | 17K | 0.19% | 2K |
| Thailand | 112 | 17.4K | 3.69% | Not available |
| United Kingdom | 83 | 17.9K | 1.53% | 16.1K |
| Indonesia | 63 | 14.6K | 0.90% | Not available |
| Spain | 52 | 17.9K | 1.19% | Not available |
| Brazil | 38 | 8.8K | 2.26% | Not available |
| Vietnam | 37 | 18.6K | 1.04% | Not available |
| Philippines | 34 | 19.5K | 0.19% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.