TikTok data benchmark
Thailand Beauty & Personal Care + Reviews & Recommendations TikTok creator benchmarks
Among 111 eligible public TikTok creator profiles in Thailand tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 15,300 followers, 2.78% engagement, and 126,787 average views.
n=111 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 10,600 | 15,300 | 27,000 |
| Engagement rate | 0.40% | 2.78% | 13.42% |
| Average views | 16,864 | 126,787 | 459,013 |
Other categories in Thailand
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 713 | 27.8K | 4.69% | 69.9K |
| Culture & Entertainment + Fashion & Style | 405 | 21.4K | 7.10% | 58.8K |
| Culture & Entertainment | 242 | 23.1K | 8.28% | 66.4K |
| Fashion & Style + Shopping | 215 | 12K | 3.29% | 23K |
| Beauty & Personal Care | 211 | 20.7K | 3.59% | 89.8K |
| Culture & Entertainment + Travel & Tourism | 204 | 15.3K | 6.22% | 60.7K |
| Beauty | 172 | 50.4K | 1.04% | 70.6K |
| Food & Drink | 150 | 24.7K | 9.35% | 159.5K |
Beauty & Personal Care + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 960 | 8.7K | 0.54% | 3.6K |
| Indonesia | 91 | 4.9K | 2.13% | 40.6K |
| United Kingdom | 87 | 8.5K | 4.25% | 50.6K |
| South Korea | 72 | 11K | 2.86% | 55.1K |
| Brazil | 48 | 6.3K | 3.27% | 15.2K |
| Spain | 47 | 7.2K | 2.54% | 24.2K |
| Philippines | 47 | 6.2K | 0.94% | 30.2K |
| Vietnam | 38 | 17.4K | 2.25% | 56.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.