TikTok data benchmark
Indonesia Beauty & Personal Care + Reviews & Recommendations TikTok creator benchmarks
Among 91 eligible public TikTok creator profiles in Indonesia tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 4,860 followers, 2.13% engagement, and 40,639 average views.
n=91 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 1,950 | 4,860 | 10,450 |
| Engagement rate | 0.41% | 2.13% | 11.07% |
| Average views | 1,667 | 40,639 | 185,301 |
Other categories in Indonesia
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care | 760 | 4.2K | 1.74% | 15.6K |
| Beauty & Personal Care + Fashion & Style | 686 | 5.4K | 1.56% | 7.4K |
| Lifestyle | 375 | 1.3K | 1.76% | 3.1K |
| Beauty | 294 | 8.7K | 0.86% | 14.6K |
| Home & Living | 292 | 4.1K | 1.52% | 4.8K |
| Beauty & Personal Care + Home & Living | 229 | 2.9K | 2.11% | 10.6K |
| Beauty & Personal Care + Shopping | 220 | 3.6K | 1.45% | 14.6K |
| Fashion & Style + Shopping | 208 | 10.7K | 1.73% | 23.7K |
Beauty & Personal Care + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 960 | 8.7K | 0.54% | 3.6K |
| Thailand | 111 | 15.3K | 2.78% | 126.8K |
| United Kingdom | 87 | 8.5K | 4.25% | 50.6K |
| South Korea | 72 | 11K | 2.86% | 55.1K |
| Brazil | 48 | 6.3K | 3.27% | 15.2K |
| Spain | 47 | 7.2K | 2.54% | 24.2K |
| Philippines | 47 | 6.2K | 0.94% | 30.2K |
| Vietnam | 38 | 17.4K | 2.25% | 56.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.