TikTok data benchmark
Spain Beauty & Personal Care + Reviews & Recommendations TikTok creator benchmarks
Among 47 eligible public TikTok creator profiles in Spain tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 7,249 followers, 2.54% engagement, and 24,200 average views.
n=47 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,071 | 7,249 | 19,600 |
| Engagement rate | 0.65% | 2.54% | 17.38% |
| Average views | 2,028 | 24,200 | 188,370 |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 343 | 12K | 2.73% | 16.4K |
| Fashion & Style + Shopping | 286 | 12.9K | 1.79% | 24.2K |
| Beauty & Personal Care + Shopping | 200 | 6.1K | 0.64% | 4.7K |
| Fashion & Style | 166 | 8.5K | 5.33% | 16.2K |
| Culture & Entertainment + Fashion & Style | 159 | 13K | 3.16% | 21K |
| Beauty & Personal Care | 112 | 4.8K | 3.27% | 15K |
| Culture & Entertainment + Sports & Outdoors | 110 | 12.6K | 2.47% | 39.3K |
| Beauty & Personal Care + Health & Wellness | 109 | 10.2K | 0.37% | 8.3K |
Beauty & Personal Care + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 960 | 8.7K | 0.54% | 3.6K |
| Thailand | 111 | 15.3K | 2.78% | 126.8K |
| Indonesia | 91 | 4.9K | 2.13% | 40.6K |
| United Kingdom | 87 | 8.5K | 4.25% | 50.6K |
| South Korea | 72 | 11K | 2.86% | 55.1K |
| Brazil | 48 | 6.3K | 3.27% | 15.2K |
| Philippines | 47 | 6.2K | 0.94% | 30.2K |
| Vietnam | 38 | 17.4K | 2.25% | 56.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.