TikTok data benchmark
TikTok creator benchmarks: Spain beauty & personal care + reviews & recommendations
Among 52 eligible public TikTok creator profiles in Spain tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 17,850 followers and 1.19% engagement. Average views are not available for this group.
n=52 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,829 | 17,850 | 54,675 |
| Engagement rate | 0.26% | 1.19% | 13.04% |
| Average views | Not available | Not available | Not available |
Other categories in Spain
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 20.1K | 1.38% | 8.4K |
| Fashion & Style + Shopping | 280 | 19.1K | 1.07% | 6.5K |
| Beauty & Personal Care + Shopping | 172 | 12.5K | 0.23% | 2.7K |
| Culture & Entertainment + Fashion & Style | 133 | 22.1K | 1.72% | 11.6K |
| Fashion & Style | 115 | 18.1K | 2.49% | Not available |
| Culture & Entertainment + Sports & Outdoors | 105 | 29.7K | 1.64% | 36.6K |
| Culture & Entertainment + Relationships & Family | 99 | 36.8K | 1.10% | Not available |
| Beauty & Personal Care + Health & Wellness | 93 | 19.3K | 0.13% | 7.5K |
Beauty & personal care + reviews & recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 955 | 17K | 0.19% | 2K |
| Thailand | 112 | 17.4K | 3.69% | Not available |
| United Kingdom | 83 | 17.9K | 1.53% | 16.1K |
| South Korea | 68 | 24.3K | 0.88% | 21.6K |
| Indonesia | 63 | 14.6K | 0.90% | Not available |
| Brazil | 38 | 8.8K | 2.26% | Not available |
| Vietnam | 37 | 18.6K | 1.04% | Not available |
| Philippines | 34 | 19.5K | 0.19% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.