TikTok data benchmark
TikTok creator benchmarks: Brazil beauty & personal care + reviews & recommendations
Among 38 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 8,838 followers and 2.26% engagement. Average views are not available for this group.
n=38 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 6,756 | 8,838 | 15,300 |
| Engagement rate | 0.87% | 2.26% | 12.35% |
| Average views | Not available | Not available | Not available |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 370 | 16.7K | 1.31% | 9.1K |
| Beauty & Personal Care + Shopping | 286 | 8.9K | 0.58% | 2.3K |
| Culture & Entertainment + Fashion & Style | 144 | 28.1K | 2.27% | 17.1K |
| Home & Living | 135 | 8.2K | 2.09% | Not available |
| Beauty & Personal Care | 127 | 11.4K | 1.37% | 5.9K |
| Fashion & Style + Shopping | 113 | 18.7K | 0.72% | 12.2K |
| Culture & Entertainment | 106 | 27.4K | 4.14% | Not available |
| Lifestyle | 101 | 6.1K | 5.37% | Not available |
Beauty & personal care + reviews & recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 955 | 17K | 0.19% | 2K |
| Thailand | 112 | 17.4K | 3.69% | Not available |
| United Kingdom | 83 | 17.9K | 1.53% | 16.1K |
| South Korea | 68 | 24.3K | 0.88% | 21.6K |
| Indonesia | 63 | 14.6K | 0.90% | Not available |
| Spain | 52 | 17.9K | 1.19% | Not available |
| Vietnam | 37 | 18.6K | 1.04% | Not available |
| Philippines | 34 | 19.5K | 0.19% | Not available |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.