TikTok data benchmark
Brazil Beauty & Personal Care + Reviews & Recommendations TikTok creator benchmarks
Among 48 eligible public TikTok creator profiles in Brazil tagged Beauty & Personal Care + Reviews & Recommendations, the median profile has 6,327 followers, 3.27% engagement, and 15,228 average views.
n=48 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,442 | 6,327 | 9,152 |
| Engagement rate | 1.63% | 3.27% | 13.37% |
| Average views | 2,567 | 15,228 | 55,634 |
Other categories in Brazil
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Lifestyle | 584 | 1.2K | 3.71% | 2K |
| Beauty & Personal Care + Fashion & Style | 531 | 6.2K | 2.59% | 4.7K |
| Beauty & Personal Care + Shopping | 366 | 5.7K | 1.85% | 5.5K |
| Home & Living | 333 | 3.7K | 2.66% | 2.2K |
| Fashion + Lifestyle | 224 | 1.2K | 3.84% | 1.5K |
| Home & Living + Lifestyle | 205 | 1.6K | 3.17% | 1.7K |
| Beauty & Personal Care | 199 | 5.3K | 2.80% | 7K |
| Lifestyle + Other | 192 | 1.3K | 3.43% | 2.1K |
Beauty & Personal Care + Reviews & Recommendations in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 960 | 8.7K | 0.54% | 3.6K |
| Thailand | 111 | 15.3K | 2.78% | 126.8K |
| Indonesia | 91 | 4.9K | 2.13% | 40.6K |
| United Kingdom | 87 | 8.5K | 4.25% | 50.6K |
| South Korea | 72 | 11K | 2.86% | 55.1K |
| Spain | 47 | 7.2K | 2.54% | 24.2K |
| Philippines | 47 | 6.2K | 0.94% | 30.2K |
| Vietnam | 38 | 17.4K | 2.25% | 56.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.