TikTok data benchmark
TikTok creator benchmarks: China culture & entertainment + travel & tourism
Among 34 eligible public TikTok creator profiles in China tagged Culture & Entertainment + Travel & Tourism, the median profile has 16,450 followers and 1.02% engagement. Average views are not available for this group.
n=34 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,200 | 16,450 | 35,500 |
| Engagement rate | 0.12% | 1.02% | 11.03% |
| Average views | Not available | Not available | Not available |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 100 | 27.7K | 1.52% | 20.7K |
| Beauty & Personal Care + Shopping | 55 | 10.4K | 0.10% | Not available |
| Culture & Entertainment + Fashion & Style | 53 | 31K | 2.41% | Not available |
| Fashion & Style + Shopping | 52 | 11.2K | 0.08% | Not available |
| Home & Living + Shopping | 40 | 9.7K | 0.07% | Not available |
| Culture & Entertainment | 34 | 43.3K | 8.52% | Not available |
| Beauty & Personal Care | 30 | 22.7K | 0.50% | Not available |
Culture & entertainment + travel & tourism in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 1,856 | 16K | 0.38% | 4.1K |
| Japan | 202 | 23.7K | 7.14% | 47.5K |
| Thailand | 177 | 26K | 10.31% | Not available |
| Philippines | 141 | 15K | 4.26% | Not available |
| United Kingdom | 140 | 18.1K | 2.95% | 26.2K |
| Mexico | 140 | 15.4K | 0.80% | 6.6K |
| Indonesia | 113 | 23.7K | 2.62% | 24.7K |
| South Korea | 111 | 20.3K | 2.26% | 32.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.