TikTok data benchmark
China Fashion & Style + Shopping TikTok creator benchmarks
Among 71 eligible public TikTok creator profiles in China tagged Fashion & Style + Shopping, the median profile has 5,624 followers, 0.11% engagement, and 890 average views.
n=71 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,287 | 5,624 | 13,000 |
| Engagement rate | 0.04% | 0.11% | 2.42% |
| Average views | 323 | 890 | 22,581 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 113 | 14.4K | 1.75% | 13K |
| Beauty & Personal Care + Shopping | 77 | 6.2K | 0.14% | 1.4K |
| Culture & Entertainment + Fashion & Style | 64 | 17.9K | 2.85% | 18.5K |
| Home & Living + Shopping | 55 | 7.5K | 0.10% | 1.5K |
| Culture & Entertainment + Travel & Tourism | 50 | 9.4K | 1.80% | 11.6K |
| Beauty & Personal Care + Health & Wellness | 36 | 6.6K | 0.30% | 6.9K |
| Beauty & Personal Care | 34 | 7.8K | 1.96% | 6.4K |
| Culture & Entertainment | 34 | 33.2K | 4.73% | 63.4K |
Fashion & Style + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,698 | 10K | 0.30% | 3.6K |
| Japan | 429 | 8.5K | 5.23% | 62.3K |
| United Kingdom | 405 | 9.6K | 4.82% | 21.6K |
| Spain | 286 | 12.9K | 1.79% | 24.2K |
| Mexico | 249 | 11.9K | 1.02% | 15K |
| Philippines | 243 | 7.3K | 1.56% | 27.2K |
| South Korea | 228 | 6K | 1.10% | 8.3K |
| Australia | 227 | 12.4K | 3.33% | 27.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.