TikTok data benchmark
China Culture & Entertainment + Fashion & Style TikTok creator benchmarks
Among 64 eligible public TikTok creator profiles in China tagged Culture & Entertainment + Fashion & Style, the median profile has 17,900 followers, 2.85% engagement, and 18,460 average views.
n=64 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 3,322 | 17,900 | 65,700 |
| Engagement rate | 1.17% | 2.85% | 8.55% |
| Average views | 3,924 | 18,460 | 123,433 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 113 | 14.4K | 1.75% | 13K |
| Beauty & Personal Care + Shopping | 77 | 6.2K | 0.14% | 1.4K |
| Fashion & Style + Shopping | 71 | 5.6K | 0.11% | 890 |
| Home & Living + Shopping | 55 | 7.5K | 0.10% | 1.5K |
| Culture & Entertainment + Travel & Tourism | 50 | 9.4K | 1.80% | 11.6K |
| Beauty & Personal Care + Health & Wellness | 36 | 6.6K | 0.30% | 6.9K |
| Beauty & Personal Care | 34 | 7.8K | 1.96% | 6.4K |
| Culture & Entertainment | 34 | 33.2K | 4.73% | 63.4K |
Culture & Entertainment + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 6,177 | 14.9K | 0.82% | 8.1K |
| Japan | 880 | 14.6K | 6.96% | 36.8K |
| South Korea | 447 | 14.6K | 3.87% | 32.5K |
| Thailand | 405 | 21.4K | 7.10% | 58.8K |
| Philippines | 379 | 6.2K | 1.77% | 12.1K |
| Mexico | 228 | 18.2K | 1.73% | 20.9K |
| United Kingdom | 174 | 12.3K | 7.11% | 47.4K |
| Brazil | 169 | 12.7K | 2.60% | 11.1K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.