TikTok data benchmark
TikTok creator benchmarks: China beauty & personal care + fashion & style
Among 100 eligible public TikTok creator profiles in China tagged Beauty & Personal Care + Fashion & Style, the median profile has 27,650 followers, 1.52% engagement, and 20,660 average views.
n=100 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 11,400 | 27,650 | 112,600 |
| Engagement rate | 0.28% | 1.52% | 7.77% |
| Average views | 1,429 | 20,660 | 140,742 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Shopping | 55 | 10.4K | 0.10% | Not available |
| Culture & Entertainment + Fashion & Style | 53 | 31K | 2.41% | Not available |
| Fashion & Style + Shopping | 52 | 11.2K | 0.08% | Not available |
| Home & Living + Shopping | 40 | 9.7K | 0.07% | Not available |
| Culture & Entertainment | 34 | 43.3K | 8.52% | Not available |
| Culture & Entertainment + Travel & Tourism | 34 | 16.5K | 1.02% | Not available |
| Beauty & Personal Care | 30 | 22.7K | 0.50% | Not available |
Beauty & personal care + fashion & style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 17,181 | 18.9K | 0.43% | 3.1K |
| Thailand | 682 | 37.2K | 4.04% | 35.2K |
| Japan | 629 | 29.2K | 3.46% | 39.7K |
| United Kingdom | 623 | 21.3K | 1.47% | 17.3K |
| Philippines | 600 | 17.5K | 0.67% | 10.3K |
| South Korea | 559 | 21.6K | 1.17% | 15.6K |
| Mexico | 418 | 20.2K | 0.65% | 3.6K |
| Indonesia | 406 | 19.9K | 0.91% | 5.4K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.