TikTok data benchmark
China Beauty & Personal Care + Fashion & Style TikTok creator benchmarks
Among 113 eligible public TikTok creator profiles in China tagged Beauty & Personal Care + Fashion & Style, the median profile has 14,400 followers, 1.75% engagement, and 13,008 average views.
n=113 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 5,535 | 14,400 | 67,600 |
| Engagement rate | 0.41% | 1.75% | 9.24% |
| Average views | 1,229 | 13,008 | 109,628 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Shopping | 77 | 6.2K | 0.14% | 1.4K |
| Fashion & Style + Shopping | 71 | 5.6K | 0.11% | 890 |
| Culture & Entertainment + Fashion & Style | 64 | 17.9K | 2.85% | 18.5K |
| Home & Living + Shopping | 55 | 7.5K | 0.10% | 1.5K |
| Culture & Entertainment + Travel & Tourism | 50 | 9.4K | 1.80% | 11.6K |
| Beauty & Personal Care + Health & Wellness | 36 | 6.6K | 0.30% | 6.9K |
| Beauty & Personal Care | 34 | 7.8K | 1.96% | 6.4K |
| Culture & Entertainment | 34 | 33.2K | 4.73% | 63.4K |
Beauty & Personal Care + Fashion & Style in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 18,193 | 11.5K | 0.85% | 4.6K |
| Philippines | 1,133 | 4.3K | 1.24% | 5.3K |
| United Kingdom | 807 | 5.8K | 4.43% | 14.4K |
| Japan | 780 | 14.9K | 4.21% | 31.5K |
| Thailand | 713 | 27.8K | 4.69% | 69.9K |
| South Korea | 707 | 8.5K | 2.76% | 9.1K |
| Indonesia | 686 | 5.4K | 1.56% | 7.4K |
| Nigeria | 586 | 1.8K | 3.43% | 784 |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.