TikTok data benchmark
China Beauty & Personal Care + Shopping TikTok creator benchmarks
Among 77 eligible public TikTok creator profiles in China tagged Beauty & Personal Care + Shopping, the median profile has 6,247 followers, 0.14% engagement, and 1,377 average views.
n=77 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,980 | 6,247 | 15,400 |
| Engagement rate | 0.05% | 0.14% | 0.68% |
| Average views | 298 | 1,377 | 18,247 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 113 | 14.4K | 1.75% | 13K |
| Fashion & Style + Shopping | 71 | 5.6K | 0.11% | 890 |
| Culture & Entertainment + Fashion & Style | 64 | 17.9K | 2.85% | 18.5K |
| Home & Living + Shopping | 55 | 7.5K | 0.10% | 1.5K |
| Culture & Entertainment + Travel & Tourism | 50 | 9.4K | 1.80% | 11.6K |
| Beauty & Personal Care + Health & Wellness | 36 | 6.6K | 0.30% | 6.9K |
| Beauty & Personal Care | 34 | 7.8K | 1.96% | 6.4K |
| Culture & Entertainment | 34 | 33.2K | 4.73% | 63.4K |
Beauty & Personal Care + Shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 8,400 | 7.6K | 0.19% | 1.4K |
| South Korea | 598 | 6.6K | 0.43% | 1.6K |
| Brazil | 366 | 5.7K | 1.85% | 5.5K |
| Nigeria | 297 | 1.3K | 2.37% | 844 |
| Philippines | 270 | 5.1K | 0.92% | 10K |
| United Kingdom | 222 | 7.9K | 1.95% | 11.5K |
| Indonesia | 220 | 3.6K | 1.45% | 14.6K |
| Spain | 200 | 6.1K | 0.64% | 4.7K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.