TikTok data benchmark
TikTok creator benchmarks: China beauty & personal care
Among 30 eligible public TikTok creator profiles in China tagged Beauty & Personal Care, the median profile has 22,650 followers and 0.50% engagement. Average views are not available for this group.
n=30 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 12,625 | 22,650 | 73,975 |
| Engagement rate | 0.07% | 0.50% | 6.17% |
| Average views | Not available | Not available | Not available |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 100 | 27.7K | 1.52% | 20.7K |
| Beauty & Personal Care + Shopping | 55 | 10.4K | 0.10% | Not available |
| Culture & Entertainment + Fashion & Style | 53 | 31K | 2.41% | Not available |
| Fashion & Style + Shopping | 52 | 11.2K | 0.08% | Not available |
| Home & Living + Shopping | 40 | 9.7K | 0.07% | Not available |
| Culture & Entertainment | 34 | 43.3K | 8.52% | Not available |
| Culture & Entertainment + Travel & Tourism | 34 | 16.5K | 1.02% | Not available |
Beauty & personal care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 3,659 | 14.9K | 0.30% | 1.9K |
| South Korea | 521 | 16.5K | 0.70% | 12.1K |
| Philippines | 492 | 13K | 0.45% | 2.1K |
| Indonesia | 460 | 16.3K | 0.77% | 5.6K |
| United Kingdom | 375 | 14K | 1.01% | 4.9K |
| Malaysia | 269 | 12.6K | 0.28% | 3.7K |
| Thailand | 198 | 26.2K | 2.79% | 60K |
| Nigeria | 181 | 12.3K | 1.10% | 7.3K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.