TikTok data benchmark
China Beauty & Personal Care TikTok creator benchmarks
Among 34 eligible public TikTok creator profiles in China tagged Beauty & Personal Care, the median profile has 7,812 followers, 1.96% engagement, and 6,362 average views.
n=34 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,164 | 7,812 | 22,725 |
| Engagement rate | 0.27% | 1.96% | 5.84% |
| Average views | 813 | 6,362 | 182,031 |
Other categories in China
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 113 | 14.4K | 1.75% | 13K |
| Beauty & Personal Care + Shopping | 77 | 6.2K | 0.14% | 1.4K |
| Fashion & Style + Shopping | 71 | 5.6K | 0.11% | 890 |
| Culture & Entertainment + Fashion & Style | 64 | 17.9K | 2.85% | 18.5K |
| Home & Living + Shopping | 55 | 7.5K | 0.10% | 1.5K |
| Culture & Entertainment + Travel & Tourism | 50 | 9.4K | 1.80% | 11.6K |
| Beauty & Personal Care + Health & Wellness | 36 | 6.6K | 0.30% | 6.9K |
| Culture & Entertainment | 34 | 33.2K | 4.73% | 63.4K |
Beauty & Personal Care in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 4,261 | 7.3K | 0.90% | 3.3K |
| Philippines | 936 | 3.8K | 1.27% | 6.2K |
| Indonesia | 760 | 4.2K | 1.74% | 15.6K |
| South Korea | 723 | 4.8K | 2.40% | 6.8K |
| Malaysia | 548 | 4.2K | 0.78% | 7K |
| United Kingdom | 540 | 4.4K | 3.73% | 12K |
| Nigeria | 464 | 2.4K | 2.39% | 3.2K |
| Vietnam | 296 | 5.2K | 1.26% | 21.2K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.