TikTok data benchmark
Germany TikTok creator benchmarks
Across 3,273 eligible public TikTok creator profiles in Germany, the median profile has 8,685 followers, 4.21% engagement, and 22,672 average views.
n=3,273 distinct creator profiles. Updated August 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 2,212 | 8,685 | 29,000 |
| Engagement rate | 1.10% | 4.21% | 16.06% |
| Average views | 2,740 | 22,672 | 148,353 |
Eligible categories in Germany
22 groups currently clear the 30-profile publication floor.
- Beauty & Personal Care + Fashion & Stylen=314
- Fashion & Style + Shoppingn=147
- Culture & Entertainment + Fashion & Stylen=124
- Beauty & Personal Care + Shoppingn=118
- Fashion & Stylen=88
- Beauty & Personal Caren=84
- Lifestylen=73
- Culture & Entertainment + Travel & Tourismn=70
- Culture & Entertainmentn=69
- Home & Livingn=64
- Beauty & Personal Care + Home & Livingn=56
- Culture & Entertainment + Sports & Outdoorsn=47
- Culture & Entertainment + Gamingn=43
- Food & Drinkn=42
- Fashion & Style + Home & Livingn=41
- Beautyn=38
- Beauty + Lifestylen=37
- Food & Drink + Home & Livingn=35
- Home & Living + Lifestylen=35
- Fashion + Lifestylen=34
- Fashion & Style + Travel & Tourismn=33
- Beauty & Personal Care + Health & Wellnessn=31
Country means profile country, not audience location. Read the benchmark methodology for normalization, sample, and freshness rules.