TikTok data benchmark
TikTok creator benchmarks: Germany beauty & personal care + shopping
Among 115 eligible public TikTok creator profiles in Germany tagged Beauty & Personal Care + Shopping, the median profile has 17,000 followers, 1.30% engagement, and 19,910 average views.
n=115 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 9,806 | 17,000 | 67,850 |
| Engagement rate | 0.38% | 1.30% | 4.38% |
| Average views | 2,275 | 19,910 | 102,663 |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 27K | 1.68% | 40.1K |
| Fashion & Style + Shopping | 153 | 21.9K | 2.31% | 14.5K |
| Culture & Entertainment + Fashion & Style | 101 | 24K | 4.28% | Not available |
| Fashion & Style | 66 | 19.8K | 5.69% | Not available |
| Culture & Entertainment + Travel & Tourism | 59 | 25.3K | 4.15% | Not available |
| Beauty & Personal Care | 56 | 21.6K | 1.42% | Not available |
| Culture & Entertainment | 53 | 36K | 9.57% | Not available |
| Home & Living | 49 | 10.5K | 12.65% | Not available |
Beauty & personal care + shopping in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 7,842 | 12.8K | 0.09% | 1.1K |
| South Korea | 523 | 13.4K | 0.19% | 3.5K |
| Brazil | 286 | 8.9K | 0.58% | 2.3K |
| United Kingdom | 209 | 22.1K | 0.57% | 10.2K |
| Mexico | 187 | 14.2K | 0.27% | 1.4K |
| Philippines | 173 | 11.2K | 0.38% | 1.9K |
| Spain | 172 | 12.5K | 0.23% | 2.7K |
| Indonesia | 141 | 12.7K | 0.49% | 8.6K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.