TikTok data benchmark
TikTok creator benchmarks: Germany beauty & personal care + home & living
Among 38 eligible public TikTok creator profiles in Germany tagged Beauty & Personal Care + Home & Living, the median profile has 17,900 followers and 2.27% engagement. Average views are not available for this group.
n=38 distinct creator profiles. Updated October 13, 2026.
| Metric | 25th percentile | Median | 75th percentile |
|---|---|---|---|
| Followers | 7,813 | 17,900 | 39,700 |
| Engagement rate | 0.58% | 2.27% | 7.17% |
| Average views | Not available | Not available | Not available |
Other categories in Germany
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| Beauty & Personal Care + Fashion & Style | 287 | 27K | 1.68% | 40.1K |
| Fashion & Style + Shopping | 153 | 21.9K | 2.31% | 14.5K |
| Beauty & Personal Care + Shopping | 115 | 17K | 1.30% | 19.9K |
| Culture & Entertainment + Fashion & Style | 101 | 24K | 4.28% | Not available |
| Fashion & Style | 66 | 19.8K | 5.69% | Not available |
| Culture & Entertainment + Travel & Tourism | 59 | 25.3K | 4.15% | Not available |
| Beauty & Personal Care | 56 | 21.6K | 1.42% | Not available |
| Culture & Entertainment | 53 | 36K | 9.57% | Not available |
Beauty & personal care + home & living in other countries
| Benchmark group | Creators | Median followers | Median engagement | Median views |
|---|---|---|---|---|
| United States | 2,118 | 12.1K | 0.39% | 1.5K |
| United Kingdom | 221 | 12.5K | 1.10% | 3.2K |
| South Korea | 162 | 14.3K | 1.22% | 2.1K |
| Philippines | 162 | 13.5K | 0.46% | 1.6K |
| Malaysia | 116 | 11.5K | 0.43% | 3.1K |
| Indonesia | 111 | 10.8K | 1.53% | 10.1K |
| Nigeria | 70 | 10.4K | 1.32% | Not available |
| Canada | 67 | 15.9K | 1.18% | 9.5K |
How to read this benchmark
The 25th and 75th percentiles show the middle half of observed public profiles; the median is the midpoint. Country means profile country, not audience location. Results describe this sample and do not guarantee campaign performance.